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News – Summer 2015

The Loft Hair Design & Skin Care News!The Loft Hair Design & Skin Care News


June 3, 2015 San Diego, CA Your North County

Voted Top 3 Salons in North County!  

YourNoCounty News

The Loft Hair Design & Skin Care —

This beloved salon and spa formerly located in Escondido for more than 15 years recently made the move to La Costa Town Square in Carlsbad. Owned by beauty industry pro, Shawna Cruise, The Loft has won “Top 200 Salon” seven years straight from Salon TodayMagazine and has a fiercely loyal clientele. Check out the salon’s full menu of premium hair services and get a massage after, because this is about you, and you’re worth it. Read more



May 30, 2015 San Diego, CA  Beauty Examiner Courtney Harmen,

Night of Beauty 2015!  Grand Opening bash benefiting Dress for Success San Diego.


San Diego Examiner.com Beauty News

North County spa and salon The Loft Hair Design & Skin Care recently opened a newly-constructed space at La Costa Town Square in Carlsbad. To celebrate, they are hosting a “Night of Beauty” open to the public this Thursday, June 4th, from 6 to 9 p.m.  Read more









Shawna Cruise on CW 6

Shawna Cruise shares beauty trends and chats about Night of Beauty 2015! Benefiting Dress for Success San Diego on CW6 San Diego Living

Watch our own Shawna Cruise on CW 6 San Diego Living morning show sharing beauty trends and chatting about Night of Beauty 2015 benefiting Dress for Success San Diego.


Come enjoy the latest trends, sensory experiences, lively music, bites and beverages all for a great cause!  Thursday June 4, 2015 at 3427 Via Montebello, Suite 174, Carlsbad, CA.

Night of Beauty Shawna Cruise



Night of Beauty 2015 Is Here!

The Loft is inviting you to a “Night of Beauty,” a Grand Opening bash on Thursday, June 4 between 6 and 9 p.m.

benefiting Dress for Success San Diego

Download your invitation here ANightOfBeauty and RSVP with heather@thelofthairdesign.com



Night of Beauty NOB 2015

Invitation NOB 2015


Here are just a few ways wed love to pamper you at Night of Beauty

Premium Personal Size Swag*

How-To Selfie Station with Morgan & Ashley

Complimentary Cocktail & Appetizers from Bushfire Grill, Mostra Coffee, Stone Brewing Co.,

and Saint Petersburg Vodka

Melt The Day Away With Stress Relieving Treatments with

Learn Summer’s Hottest Hair And Makeup Trends

Medi-Spa Treatment Demonstrations with Dr. Birchall

DJ Engage Spinning

Add A Bit Of Sparkle At The Metallic Temporary Tattoos

Tell Us How You #createbeautifulsolutions and Post On Our Selfie Wall


*Swag bags limited to the first 50 attendees. 

Night of Beauty – June 4, 2015


MEDIA CONTACT:              Colette Mauzeralle
(619) 431-0550

The Loft Opening Announcement Press Release_FINAL

The Loft Hair Design & Skin Care

The Loft Hair Design & Skin Care to Open in Carlsbad and Host “Night of Beauty” Celebration on June 4
Top-ranking salon welcomes all to attend a Grand Opening bash featuring beauty takeaways and benefiting Dress for Success San Diego

(San Diego, CA) May 18, 2015 – The Loft Hair Design & Skin Care, an award-winning salon and spa and longtime member of San Diego’s North County community, will open in the newly constructed La Costa Town Square in Carlsbad, Calif. on Monday, May 18. Having closed its Escondido doors to make the move earlier this year after sixteen of years in operation, founder Shawna Cruise and co-owner Heather Wilder look forward to all-out launch party on June 4 aptly named “A Night of Beauty.” During this evening, The Loft will offer party-goers a festive and social evening of beauty tips and freebies while also benefiting Dress for Success San Diego.

The Loft’s new location at La Costa Town Square, a shopping center that opened at the corner of La Costa Avenue and Ranch Santa Fe Road in fall 2014, arrives alongside a complete re-branding of the salon, originally founded in 1998. Guests of the new 3,700 square foot Carlsbad location will discover an upscale yet approachable space featuring an oversized lobby, spacious styling stations with a full menu of hair services, and a relaxing spa – all complemented by a white and black color scheme with minimalist saffron accents.

“We’ve loved being in Escondido, but we’re excited for our growth into this blossoming area of Carlsbad,” said Shawna Cruise, founder of The Loft Hair Design & Skin Care. “Guests will find that our team has remained the same and still offers the amazing care we’ve always prided ourselves on – just now in a new, larger space that we can’t wait to reveal.”

To celebrate the salon’s opening, The Loft is inviting the public to a “Night of Beauty,” a Grand Opening bash on Thursday, June 4 between 6 and 9 p.m. The first 50 to arrive will receive swag bags stuffed with premium products and lifestyle gear, while all in attendance can enjoy complimentary cocktails and appetizers, raffle prizes, a live DJ and models, and beauty stations including a how-to selfie station, stress relieving treatments, Medi-Spa demonstrations, tutorials on summer’s hottest hair and makeup trends and more. Ten percent of product sales and all raffle ticket sales will benefit Dress for Success San Diego.

Interested parties can attend “Night of Beauty” by RSVPing to heather@theloftsd.com. Call The Loft Hair Design & Skin Care directly at (760) 741-LOFT (5638) for further information.

About The Loft Hair Design & Skin Care
The Loft Hair Design & Skin Care is an award-winning salon dedicated to creating beautiful solutions. At The Loft, guests discover an inclusive spirit in an energetic environment, and a passionate team dedicated to providing stellar service and staying educated on the latest coloring and styling techniques. The Loft offers a full range of premium hair services and relaxing spa services, offered in a peaceful spa set far away from any trace of life’s worries. The Loft Hair Design & Skin Care is located at 3427 Via Montebello, Suite 174, Carlsbad, Calif. For more information visit www.thelofthairdesign.com or call (760) 741-LOFT (5638).

About Dress for Success San Diego
Dress for Success San Diego is a non-profit organization providing programs, resources and a network of support that empowers disadvantaged women to compete for employment, succeed in the workplace and improve the quality of life for their families. For more information visit www.sandiego.dressforsuccess.org.


New Location May 18, 2015

This is it – our big move to our new location at 3427 Via Montebello, Suite 174 in Carlsbad, CA.


We will be closed for services from 5/9/15 through 5/17/15 and re-opening Monday May 18, 2015.


Business As Usual

Through out the move we will continue to respond to emails, voicemails and online appointment requests as normal.


Continue to book online, by phone, email and text

Call our front desk team (760)741-5638, book online here  (or link below), or text us at 760-666-3387.


new sign-small

New Location. #CreatingBeautifulSolutions #LoftNEW #LoftHD

Cant wait until we can show off  beautiful, modern and fashion forward new home!

The Loft Team

Re-Opening Monday 5/18/15

+1 760 741 5638

Re-Opening Monday May 18th, 2015!

We are closed for services from 5/9/15-5/18/15 as we move to our new location, and will re-open there on Monday, May 18 2015.  You can still reach us by phone, email, via online and text booking.


La Costa Town Square

Rancho Santa Fe & La Costa Ave
3427 Via Montebello, Suite 174
Carlsbad, CA 92009

We are excited to share our beautiful, modern and fashion forward home with you next week!

Map it

Creating Beautiful Solutions: Our Big Move

Limited Availability:  As we make plans in the final stage of the big move to our beautiful La Costa location we will have short-term limited availability.  

See below for details and beautiful solutions.


Temporary Changes

This week we are open our normal hours. Starting next week, we have a limited schedule as follows:


4/27/15 – 4/29/15 we are open Monday, Tuesday and Wednesday

5/5/15 – 5/8/15 we are open Tuesday, Wednesday, Thursday and Friday.

5/9/15 – 5/17/15 we will be closed to move.

If you have an appointment on a day not listed here, we will be calling you to save you a new appointment time. 


Business As Usual

We will continue to respond to emails, voicemails and online appointment requests Monday thru Saturday as normal throughout this period.


Book now, these dates are filling up quickly!

Call our front desk team (760)741-5638, book online here  (or link below), or text us at our SMS chat number 760-666-3387.



After the Big Move, Tah-Dah!

We will reopen at our new location on Monday 5/18/15 at 3427 Via Montebello #174 Carlsbad, Ca 92009

Our New Location 3427 Via Montebello #174 Carlsbad, Ca 92009

Our New Location 3427 Via Montebello #174 Carlsbad, Ca 92009


Thank you for your patience and understanding during this transition!

The Loft Team

Electronic Press Kit 2015

The 2015 Electronic Press Kit is Here!




The Loft Hair Design owner Shawna Cruise is an unlikely style maven. Sure, she knows her stuff (just ask seven straight years of Top 200 Salon accolades from Salon Today Magazine), but it takes more than pure skill to build the caliber of loyalty that Shawna has earned from her customers and employees, alike. She learned very early on what beauty truly means to her, and spoiler: it’s not about vanity or the heft of your wallet. For Shawna, beauty is simply universal: It belongs to absolutely everyone.

“Everyone has a right to feel beautiful,” she says.


Shawna Cruise Owner & Founder The Loft Hair Design & Skin Care

Shawna has over 20 years of experience, but for those who’ve known her since childhood, the beauty industry is the last place she’d be expected to land. She says her own family was surprised at her career choice, though she understands why: “The public perception of the industry is that it’s superficial,” she says. But to Shawna, beauty is so much more than a glossy finish.


After paying her dues, refusing to resist her inner misfit, and forging relationships with customers (some of whom have stuck with her since the very beginning), Shawna has built one of the most successful salons in Southern California. And she runs The Loft with the same unique spirit that guided her when she was styling her friends’ hair at age 13 in the California commune where she grew up.


While Shawna may be the unlikely candidate for the beauty industry on the surface, it’s clear that on a deeper level, she is the dose of reality the industry needs. And that’s because her business philosophy and beauty philosophy meet at one simple, yet splendid point: Where you come from shouldn’t determine who you become; everyone deserves to feel like their best self.


Spring Skincare 2015: 4 Tips to Revamp Renew and Refresh your Routine.

spring flowers

As winter gets further and further in our rear view mirror, we start to ditch our heavier winter duds, dark lipstick and eyeliner. We switch to lighter makeup, hair, and nail colors, but we sometimes neglect our skin. Spring is the time for new beginnings, so why not give your beauty routine a fresh start this season? After months of harsh weather, our skin is in dire need of this beauty revamp. The question is: Which products should we be using and which should we be avoiding?

If the colder season did a number on your skin, it can feel a bit rough, flaky and dry. Ironically, the foundation of healthy flawless skin begins before you apply any foundation at all. First, don’t make the mistake of over-scrubbing, over-cleaning, and over-treating. Frosty temperatures may have damaged the outermost protective layer, exposing facial skin to irritants and bacteria.

sugar lip scrub



Hydration and exfoliation are the keys to smoother skin all year round but for spring especially. Begin with a mild cleansing solution that won’t strip away natural oils, such as Bioelements Decongestant Cleanser, to reduce moisture loss, balance the skin’s pH levels and maintain a healthy outer layer. Skip the washcloth and use a cleaning device like the Clarisonic Mia Sonic Skin Cleansing System for a deeper clean. The brush has hundreds of bristles that lift and whisk away dead skin and dirt. I highly recommend investing in one!

Slough off dry skin cells with a gentle exfoliator like Bioelements Measured Micrograins for a mild scrub or a leave-on formula like Quick Refiner, which combines a conditioning beta-hydroxy acid formula. Beta-hydroxy acids loosen the dead cells of the epidermis, making room for new growth that just plain cleansing can not perform alone. 

PRO TIP! Don’t skip the LIPS when buffing your skin. Lips tend to get flaky too and this seasons lip trend calls for super soft touchable skin. High pigmented, rich colors are pressed on with a fingertip for an undone soft around the edges effect. “It’s how a girl would do it herself,” said makeup artist Lucia Pieroni of the stained effect backstage at Missoni, where she was blotting on an electric poppy red paint. “You shouldn’t be able to tell where it starts and where it ends.”


image5 (1)


Warmer weather means more humidity in the air for most regions. If it’s been awhile since you last purchased moisturizer, it might be time to invest in a lighter formula. Thick creams were appropriate for the winter but they can be a little much in the warmer months. Look for a lightweight moisturizer for your face and body that won’t leave you feeling greasy but still provides sufficient hydration.

And it should go without saying, although I am going to say it anyways, that with sunnier days comes the need to ramp up the SPF. One of the most important tips I can give you in terms of spring skin care is to get a quality, full-spectrum sunblock. Sunblock is a physical blocker while sunscreen uses chemicals that allow the skin to absorb the sun’s rays without burning. The chemicals in sunscreen are basically free radicals that can cause skin to lose its suppleness over time. During the spring season I highly recommend an SPF 50. This would cover you for most the day unless you are at the park for a picnic, the beach, or in the sun for more than a few hours. Reapplication is key and crucial to insure you are protected. A lightweight mineral powder would be a great solution to make sure you are covered.

For added bonus, invest in a lightening and brightening serum or complex to accompany your moisturizer and sunscreen to combat dark spots and pigmentation that may have accumulated in previous months. This season is all about going sheer and simple!

bare yoga glow


As mentioned in Harper’s Bazaar and Vogue, flushed dewy skin—the kind you leave a yoga session, not spin class, with—replaces blushed and bronzed. A spritz of rose mist or a peptide infused toner can add instant radiance after makeup application or throughout the day. The best investment you can make this season is a standing appointment with your skincare therapist. Nothing beats having a fresh, healthy glow after a treatment. To insure your skin’s health is at its optimal state it is crucial to invest in some professional maintenance. For most skin types it is recommended to receive a treatment every 4-6 weeks, with the exception of acne or hyper-pigmented skin which needs more frequent attention. Professional treatments in conjunction with the recommended at-home care will deliver much faster and effective results, leaving you free to ditch the heavy concealers and powders. Fashion’s fascination with clean, come-as-you-are skin, a sweaty post-workout flush, and the occasional smattering of freckles takes precedent over serious camouflage—and (bonus!) cuts your morning prep time in half.


Going bare doesn’t just apply to your face. We are fast approaching swimsuit season as well. Staying on schedule with your waxing routine is essential to ensure you are prepared for a fun day in the sun without worry. Waxing, as with many professional hair removal methods, requires careful planning and scheduling. Hair must be 3/4 of an inch long for effective removal and it is recommended to start a few months before a big vacation or trip. Hair has three stages of growth and can be difficult to get under control if you do not stay on track with your appointments.




Lastly my best advice for spring is to stay on point with your routine. It takes time and effort to achieve beautiful, healthy skin, so don’t undo all your hard work. Whether you’re prepping for an important event or vacation in the coming months these tips are important year round. Our skin fluctuates seasonally and we must keep up with the changes. We are all busy people but it pays to take the time to remove all of the dirt, sweat and makeup off of your face, moisturize and follow up with all your professional appointments for maximum results. You don’t have to go all out, but it’s important to not let your skin care regimen fall by the wayside as we ease ourselves into the next season: SUMMER!


-Morgan Barrios, Esthetician/MUA at The Loft Hair Design & Skincare


Loftie News You Can Use

Loftie News!

We’re so pumped to share with you how our team is growing, and exciting news about our new beautiful salon!



Stylist Promotions

Join us in congratulating our stylists.

Mercedes Shelton Promoted to Level 1 Stylist


We are Growing!

Several new team members to introduce: stylists, assistants and front desk team.

  • Kyle Bissel joined us as a Level 2 Stylist
  • Brandi Folts joind us as a Level 3 Stylist
  • Sara Grant and Danika Miles joined us as Assistants
  • At the front desk we are joined by new coordinators Sandra Dougherty and Paige Ellsworth, and last but certainly not least, returning front desk Manager Malinda “Mal” Crickmore.


New Hours Update

Mondays we’re open from 9:00 AM to 5:30 PM

New Hours

40 Days of Shine


Enjoy this promotion through 3/9/15

  • Great deal for U-Luxery (argon oil) with relights (brighten) or a Mini Facial & Bioelements travel or gym bag skin care kit
  • Either for JUST $40 – or take both.  A great gift for friends & family

Did you know that the number 40 has many cultural references?  Here are a few to get you started.  Read more here.

  • The saying “Life begins at forty”
  • The expression “forty winks”, meaning a short sleep
  • The radio program American Top 40
  • Forty is the only integer whose English name has its letters in alphabetical order


40 Days of shine



Grand Opening Announced – Save The Date!

The time is nearing and it will be here before we know it.  So Save The Date:  Thursday, May 7, 2015 for our Grand Opening and a Night of Beauty!

Stay tuned for details.  We’ve got some really cool things planned and you won’t want to miss out on any of them!




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